BRC Win-Loss reports provide feedback from customers who recently evaluated (and usually purchased) international data network services from operators such as AT&T, BT, DT, Orange and Verizon. Separate reports cover deals centred in Europe and the US. Both are updated quarterly, so you can track:
- Operator win rates
- Why each operator loses
- Operator strengths/weaknesses seen by buyers
- Ways each operator could improve
- Requirements no operator can meet, indicating product gaps and opportunities.
Our independent feedback contrasts with operators' own win loss analyses which miss embarrassing problems. Senior executives in business development, product management and strategy can use this information to:
- Identify barriers to selling
- Understand competitor positioning
- Relate strategies to on-the-ground selling
To meet different needs we offer independent win loss analysis consulting that draws from the expertise behind our reports.
