“In contrast to the dot.com hype at the time, BRC provided realistic projections of broadband xDSL take up, backed by a sound rationale for anticipating future market developments."
Jeremy Preston, Director, Business Development Siemens Carrier Services, UK
BRC brings experience of buyer behaviour, market analysis skills and technical knowledge to market sizing and forecasting projects. In these projects we typically:
- reconcile top-down and bottom-up market data to get a robust view of market potential
- research and analyse factors in buyer choices
- estimate take-up rates, based on past experience of comparable situations
- bring an experienced, realistic view of how new business could develop.
Past projects include:
- Forecasting global IP VPN markets (separately for VPNs using private IP and the Internet) to determine their impact on a global operator’s frame relay and ATM business.
- Forecasting access markets throughout Europe to support successful fixed wireless access licence applications.
- Presenting regularly at conferences about forecasting techniques.
