Tailored Consulting
Our consulting projects are either customised extensions of our ongoing research or stand alone projects that demand fact-based analyses of customer needs, multinational enterprise markets or how to sell to them.

To first help clarify what needs to be done, we typically provide updated assessments of the market landscape. These can include analyses of customer requirements, latest technologies, prices, supplier performance, forecasts and segmentations – similar areas as those covered in our reports.

We then formulate strategies, action plans or arguments to support decision-making in areas such as customer targeting, market positioning, freshening propositions, achieving revenue targets, bolstering win rates, or countering margin pressures. We bring innovation, diligence, fact-based analyses and (where needed) spreadsheet and business modelling skills.

Combining bottom-up and top-down methodologies ensures that our recommendations work at all levels – from overall strategy through to selling to individual customers.